The “We're in This Together, Mutual Sharing of Cultures” activity brought four international content creators (with a combined total of five million followers on Twitter, Instagram, and TikTok) to visit China's only tropical island province.

Posts on Fabio’s Instagram

One of the special guests, Italian photographer Fabio Nodari used his unique perspective to capture Hainan’s natural beauty and cultural atmosphere. His photos and aerial videos quickly sparked widespread reactions upon release, with numerous netizens expressing their keen interest and longing for Hainan.

Fabio Nodari, who boasts a large following on social media, specializes in natural landscapes and cultural scenes and has previously photographed a wide variety of locations across multiple Chinese provinces. In this project, Fabio delved into different regions of Hainan: experiencing the coastal culture of Danzhou’s fishing villages, exploring the historical Yinggehai Salt Field in Ledong, strolling through the Li and Miao Cultural Heritage Park, and discovering rare wildlife in the Hainan Tropical Rainforest National Park.

Screenshots of comments on Fabio’s Instagram

During his trip, Fabio’s aerial videos of Hainan on Instagram attracted over 200,000 views. He also created a dedicated Hainan page with dozens of behind-the-scenes photos that captured many “fun moments” beyond his official shots—like dressing up in camouflage to explore the rainforest, meeting a local dog while biking on Sanya’s Xidao Island, and savoring Hainan’s signature dish, coconut chicken.

Under his posts, followers left comments such as, “Making Wanning look like another planet!” Others shared memories of their own experiences in Hainan: “I visited the Wenchang Satellite Launch Center before” and “I’ve been here before, beautiful place.” Fabio’s storytelling through his photography resonated with fans, with comments like, “ Wonderful photos and fantastic story!”

Fabio also shared his thoughts on Hainan: “It’s truly a special place, with nature and culture that keep you coming back. I hope everyone gets the chance to visit and fall in love with Hainan as I have.”

The “We're in This Together, Mutual Sharing of Cultures” activity is still underway, with more international influencers joining the journey to use different perspectives in the exploration and sharing of Hainan’s beauty.